Customers are more complex than ever, classic demographics have become less useful for purposes of defining customer groups – in every business. The heart of the word customer is “custom.” Companies who understand this will be the ones who will have an easier time building a value proposition around what customers really want – and will want in the future.
Customer centricity isn’t just a word change – it represents a fundamental change in the way in which customers act, react and interact with their suppliers. Centricity is fully aligned with the societal shift from compliance or cooperation to collaboration.
Talk to us about simplifying the complexities of embedding into your brand the whole notion of centricity and collaboration – we dub these as the 2 “Cs” of sustainable relevance.
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|Program Enhancement Options|
Custom Solution Samples
For Horizon Utilities, we developed a multi-year program for all employees – “top line and front-line” – for creating higher levels of customer awareness.
For RasGas (Qatar), we developed an extensive multi-year, multi-faceted leadership development program that received rave reviews from participants.
For Zellers’, we developed an award winning multi-year front-line driven program for over 300 stores and 50,000+ associates.
For Toronto Hydro, we developed a program for all front-line employees, “Six Star Customer Satisfaction”. This one-day program was designed to establish a base-line of knowledge for the recently merged organization. Audience response was excellent.
For Yamaha Canada, we’ve utilized diagnostic tools for assessing the selling skills of their sales force and have embarked on a skills development program by on-site coaching.
For HOLT Renfrew, we developed what was affectionately called “Summer School” for high potential and other middle managers & professionals.
For AMJ Campbell, we’ve developed a program that assesses management skill in 14 skill areas. Using the Management Effectiveness Profile Systems (MEPS) assessment package (self-diagnostic + input from 5 others), identify skill levels in 14 critical areas.
For Niagara Health System (and various hospitals in California) we developed and/or delivered an organization wide initiative to enhance customer centricity.
For York University’s Schulich Executive Education Centre, we are called upon to design and deliver customized leadership development programs for many of their clients.
Talk to us today about how we can help you create more value for customers, employees, stakeholders and society at large:
- e-mail us email@example.com
- telephone us at +1 905-895-7900 or toll free +1-888-291-7892