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| Affinity Loyalty Card System |
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| Trigger Marketing
Opportunities The number and range of target
marketing triggers is virtually unlimited.The concept behind our comprehensive program
offering is to make it easy to communicate with your customers. Making relationship
marketing easy and profitable. |
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| Here are some common types of
letter triggers used in direct marketing campaigns that we can custom write and implement
into your program, and there are many more: Initial
Customer Contact
- Congratulatory "welcome to the club" letter
- Create reason to return to store.
Thank You Series
- Letter after first purchase
- Thank you for buying a particular product mix
- Cross - Promoting other inventory items
Follow up
- After a phone call for request for information / Inquiry
- After coupon has been returned
- After a catalogue has been sent out
- Follow up – after a complaint
Referrals
- Rewards for referring a new card member
- Referrals – thank you for referring a customer with
offer voucher
Best Customer
- Best Customer – general thank you
- Best Customer – thank you with a special offer
- Best Customer – issue V.I.P. customer pass
- Customer Rewards for best customers – gifts with
purchase
- Customer Rewards for best customers – discount for
purchase
- Customer Survey with special offer to return
- Invitation to a sale
- Invitation to a special event, seminar or information
evening
Inactive Customers / Retention/recovery
- Letter – Why haven’t you used your card in a while
- Coupon for high value redemption
Cross Sell
- Cross sell complimentary product line a few weeks after
purchase
- Sell add-ons consumables
- Cross sell complimentary product line with coupon/bonus
reward points
Special Occasion
- Birthday letter
- Birthday letter – with birthday offer to purchase
- Invitation to a special member promotion or purchase
opportunity
- Anniversary of first purchase letter
New Products
- New Product – introduction to a new product
- New Product Update – new version of your current
product
- Targeted offer to part of your customer base (based on past
purchases)
- Targeted offers – new version of old product to
previous purchasers
Direct to Customer Targeted Offer
- Direct offer based on customer profile
- Seasonal (Christmas – Thanksgiving )
- Your name brand lines
- based on type of customer – pet owner – baby in
the house
Receipt Point Summaries
- For instant gratification and loyalty reinforcement (require
lane printer and software)
- Pre-printed sweepstakes entry at lane (require lane printer
and software)
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